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Lead With Your Brand!
Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough
By Jayzen Patria
You are your brand! Are you actively managing, representing and showcasing it? Are you coffee…or are you Starbucks? In today’s agile, enterprising world, simply being good at your job is not enough. To truly stand out from the crowd and succeed, you need to think of yourself as a SuperPremium brand that commands attention, inspires action, and dominates the field—just like the storied, buzz-worthy brands we all follow.
In Lead with Your Brand!, renowned personal branding expert and keynote speaker Jayzen Patria shares his scintillating techniques that have already helped thousands lead with their brands. This dynamic guide breaks down the process into five actionable steps: defining your career audience, understanding what you stand for, refining who you want to be, maintaining your image, and promoting yourself effectively. Drawing on personal stories and a brand marketer’s toolkit, the author shows you how to turn your brand into your most powerful asset. You’ll learn how to craft a standout plan to differentiate yourself, highlight your talents and personality, and propel your career to the next level.
Whether you’re just starting out, considering a career change, or looking to elevate your success in your current role, this insightful guide provides the step-by-step tools you need to develop a winning personal brand that will transform how the world sees you—and how you see yourself.
