In this Giving Tuesday episode, Jayzen invites listeners to reflect on generosity as a fundamental strength of personal branding. Drawing from his own service with the Los Angeles LGBT Center and the American Red Cross, he reminds us that giving—whether time, talent, or treasure—expands our skills, deepens our relationships, and strengthens our personal brands. Jayzen revisits a powerful lesson from a former leader: “Selfish companies can’t serve.” The same is true for individuals—your brand isn’t about you; it’s about the value you provide to others.
Jayzen offers three actionable ways to be generous with your brand:
Share Your Superpowers Freely.
Mentor someone, help a colleague sharpen their work, or lend your creativity to someone who needs it.
Make High-Value Connections.
Become the connective tissue that brings people together with no expectation of return.
Spotlight Someone Else’s Greatness.
Use your platform—meetings, team stand-ups, or social media—to amplify someone else’s win.
As you move into the holiday season, Jayzen challenges you to choose one generosity practice to deepen your brand and expand the world around you.
This week, Jayzen sits down with Jennifer Kaplan, Founder and CEO of Evolve PR & Marketing, now Arizona’s largest public relations firm. Jennifer shares her remarkable 20-year entrepreneurial journey—one rooted in authenticity, resilience, and an unwavering commitment to telling powerful stories.
Jennifer reflects on what it means to “own your brand,” emphasizing that perception is reality and authenticity creates a genuine connection. She opens up about pivotal career moments: leaving a successful sales role to pursue her true calling in PR, navigating a major life transition in her early 30s, and ultimately building Evolve into a 27-person powerhouse representing more than 140 clients. Her candid stories—from “faking it till she made it” to landing game-changing clients like Sprinkles Cupcakes and Waymo—illustrate how confidence, boldness, and relationship-building fuel long-term success.