March marks the beginning of Women’s History Month, a time to recognize the women who are shaping industries, building communities, and redefining what leadership looks like today. In celebration of the month, we’re sharing one of our top Fan Favorite guests from 2025, Emily Chang, a global business leader whose career spans some of the world’s most recognizable brands and industries.
Emily currently serves as Chief Commercial Officer of CHAGEE, a leading international tea beverage company guided by the vision of connecting people through a great cup of tea. Founded in 2017 in Yunnan, China—the historic home of tea—CHAGEE has rapidly expanded to more than 6,000 stores globally, redefining the modern tea experience. Emily is also the best-selling author of The Spare Room, a powerful book about purpose, leadership, and the impact we can make when we choose to open our lives to others.
Jayzen starts the show with a deep dive into Step 1 of the Lead With Your Brand! System: Define Your Audience.
Many people think their personal brand is about what they do. In reality, the strongest brands are built around who they serve and the value they create. One of the biggest mistakes professionals make is trying to appeal to everyone. When you try to be everything to everyone, you become generic—something to everyone, but meaningful to no one.
The most successful brands take the opposite approach: they identify their core audience and super serve their super fans. Jayzen shares how networks like Bravo and Telemundo grew by focusing on the audiences that mattered most and delivering exactly what those viewers wanted.
The same principle applies to your career. Understanding your audience helps you show up with intention—and deliver the greatest value where it matters most.
Because your brand isn’t about promoting yourself—it’s about helping others succeed.
Key Takeaways:
Don’t try to serve everyone. Focus on the audience you serve best.
Look beyond titles. Understand motivations, needs, and values.
Identify your super fans. These are the people who champion your work.
Deliver value intentionally. Tailor how you show up to serve them best.
Jayzen then welcomes Emily Chang to the show. Emily shares her incredible career journey that has spanned senior leadership roles at P&G, the first executive for Apple in China overseeing retail marketing, CMO of Starbucks China and more. Her insights and practical advice on how to be a leader on any level and move your career forward are invaluable.