In this episode of the Lead With Your Brand! podcast, Jayzen Patria wraps up his five-step framework by breaking down Step 5: Be Your Own Chief Marketing Officer. If the earlier steps focused on defining and shaping your brand, this final step is all about visibility and making sure your value is seen, heard, and recognized.
Jayzen explains that great work alone isn’t enough. If no one knows about it, it doesn’t move your career forward! Drawing from classic marketing principles, he outlines the three key ways to promote your brand: advertising (what you say about yourself), influencers (what others say about you), and word of mouth (what’s said when you’re not in the room). He introduces concepts to emphasize the importance of repetition and consistency, and challenges listeners to take ownership of how they show up, especially on platforms like LinkedIn and in everyday professional interactions.
Tune in to learn how to step into the role of your own CMO, build visibility with intention, and ensure your brand is consistently communicated across every touchpoint in your career.
Key Takeaways:
You are the chief marketing officer of your career. No one will promote you better than you.
Visibility matters. Great work without exposure limits your opportunities.
The “rule of seven” shows that repetition is required before people even notice your brand.
LinkedIn is your digital billboard. Optimize it or risk being invisible.
A clear elevator pitch helps you communicate your value quickly and effectively.
Consistency in how you show up builds recognition and trust over time.
The episode then transitions into a compelling conversation with Matt Brooks, Vice President of Enterprise Data Tech and Solutions at Nationwide. With over two decades of experience across GE, Bank of America, and Nationwide, Matt shares how he built a career at the intersection of data, technology, and human impact. He offers a fresh perspective on AI, not as a replacement for thinking, but as a thought partner, and explains how using real data, curiosity, and intentional questioning can unlock better insights and outcomes. From leading high-performing teams to redefining how technology serves people, Matt’s story highlights the power of aligning your career with purpose, staying adaptable, and raising your hand when opportunity calls.
Guest Bio
Matt Brooks
VP and Head of Enterprise Data and Technology Solutions
Nationwide Mutual Insurance Company
With over 20 years of experience in leading data and analytics teams, Matt is a trailblazing Technology Executive at Nationwide, where he drives digital transformation across the enterprise.
Matt has led teams across technology, learning and development and audit in three different mega corporations spanning the energy, aerospace, digital, financial services, and insurance industries. Matt is highly adaptable and can make strategic connections across domains in a way that inspires and motivates his business and tech partners. His personal mission is to build technology solutions powered by data to better the lives of clients, especially in their times of greatest need.
Matt is a technical trailblazer and talent maximizer. He brings the best out in teams and colleagues using his dynamic energy and infectious, problem-solving mindset. He’s strategic, but also a maverick, ready to try new solutions that nobody has successfully tried before.
In his free time, he loves experiencing new cultures, creative writing, and learning new languages...while he’s not building new GPT agents.
Check out Matt’s substack : daitapoints.brooksny.net