This week on the Lead With Your Brand podcast, Jayzen Patria challenges you to look beyond external obstacles and take a deeper look at what may really be standing in the way of your next career breakthrough. Before your brand, before your next move, before your next opportunity, there is your career strategy. And at the center of that strategy is your mindset.
So the question becomes,” What is actually getting in your way?”
For many of us, it’s not the market, the role, or the timing. It’s the self-limiting beliefs we’ve built over time the ones that helped us succeed early on, but may now be holding us back.
Jayzen shares a personal story about how his belief that he needed to “be the best” helped him stand out and accelerate early in his career. But as he moved into leadership, that same belief created friction, driving competition over collaboration and limiting his ability to lead effectively.
The breakthrough came from shifting that belief, from needing to be the best to focusing on being excellent and helping others be excellent too. Because the mindset that helps you survive one stage of your career is not always the one that will help you thrive in the next.
Key Takeaways from Jayzen’s Teach:
Your mindset drives your career strategy, not the other way around
The beliefs that helped you succeed early in your career can become barriers later
Self-limiting beliefs often show up as habits or patterns you don’t question
Growth requires identifying those beliefs and intentionally rewriting them
In this episode, Jayzen sits down with Anya Chang, Founder and CEO of Taelor, an AI-powered styling platform helping professionals show up with confidence without the time, effort, or stress of managing their wardrobe.
Anya’s journey is a powerful example of building a career by creating opportunities instead of waiting for them. After moving to the United States from Taiwan and graduating during the 2008 recession, she had no network and no clear path forward. Instead, she built one, reaching out to hundreds of people, finding ways into rooms she wasn’t invited to, and consistently asking for opportunities.
That persistence led her to leadership roles across major brands, including Target, eBay, McDonald’s, and Meta, where she helped launch Facebook and Instagram Shopping. Today, she is a venture-backed founder building at the intersection of AI, personal branding, and how people show up in their daily lives.
This episode is a reminder that your next breakthrough doesn’t come from trying to be everything to everyone. It comes from understanding what makes you distinct and building from there.
Guest Bio
Anya Chang, Founder and CEO of Taelor
Anya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing.
Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald’s global food delivery. She also shaped Target’s mobile commerce and has led teams in AI, eCommerce product management, and marketing across Fortune 500 companies.
Anya’s award-winning venture, Taelor AI, was named one of the Bay Area’s Most Innovative Startups to Watch by Business Journal and is backed by early investors in NVIDIA, TikTok, Facebook, Lyft, and Spotify.
Anya’s work has earned her 30+ prestigious tech and marketing awards. A best-selling author and two-time TEDx speaker, she teaches at Northwestern University and is a popular keynote speaker worldwide. She holds a Master’s in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.
Links
To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com
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