Season 7, Episode 9: Finding the Opportunity in the Storm with Guest, Christine Escribano, Owner & Chief Design Officer, Cherry Home Designs LLC

 
 
 
 

In this episode of the Lead With Your Brand! podcast, Jayzen Patria challenges listeners to rethink how they show up during times of uncertainty. When everything around you feels like it’s shifting: your company, your industry, even your role, it can be tempting to wait for clarity. But Jayzen makes it clear: this is exactly when you need to take action.

He introduces one of his most practical pieces of career advice: “Find a hole and fill it.” Instead of chasing the perfect job or waiting for the right moment, Jayzen encourages you to focus on where you can create value right now. By identifying the real needs of your organization, your clients, and your industry and aligning them with your strengths and passions, you position yourself for your next breakthrough. He also reinforces that your career is not about perfection, but about a series of intentional choices, trade-offs, and moves that build momentum over time.

Tune in to learn how to navigate uncertainty with confidence, take ownership of your career direction, and ensure your brand is defined by the value you deliver, not just the work you do.

Key Takeaways:

  • Don’t wait for the storm to pass. Moments of uncertainty are where breakthroughs happen.

  • “Find a hole and fill it.” Focus on solving meaningful problems that create real value.

  • Your brand is not about you—it’s about the value and service you provide to others.

  • There is no perfect job. Focus on the right next step that moves your career forward.

  • The strongest opportunities sit at the intersection of your talents, passions, and organizational needs.

  • Readiness matters. Being prepared allows you to act when opportunity shows up.

  • Career growth is a series of choices and trade-offs—be intentional about each move.

The episode then transitions into an inspiring conversation with Christine Escribano, Founder and Chief Design Officer of Cherry Home Designs. After a 30-year career in media, including leadership roles at NBCUniversal, Christine shares how she made a bold pivot from corporate executive to creative entrepreneur. What started as a side hustle evolved into a thriving business rooted in storytelling, design, and personal expression.

Christine’s journey brings Jayzen’s message to life—demonstrating how small, intentional moves, continuous learning, and a willingness to follow both passion and opportunity can lead to meaningful reinvention. From embracing her authentic, “edgy” brand to learning how to balance fearlessness with compassion, her story is a powerful reminder that your next chapter doesn’t require a perfect plan—just the courage to take the next step.

Guest Bio

Christine Escribano

Founder & Chief Design Officer

Cherry Home Designs LLC 

Christine is an award-winning marketer, writer, and interior designer whose work is rooted in storytelling. Before launching Cherry Home Designs, Christine spent over 30 years shaping some of the most recognizable media brands in the world. She began her career at McCann Erickson as a media buyer,

before transitioning into marketing at Time Inc., where she worked across the iconic People portfolio—including Teen People, People, and People en Español. She later joined Telemundo as Head of Integrated and B2B Marketing, and went on to serve most recently, as SVP at NBCUniversal, where she built and led a 60-person integrated marketing team across a dynamic portfolio of brands.

After decades of building stories for others, a COVID-era reset sparked a pivotal shift—one that led Christine to pursue her lifelong creative calling in furniture artistry and interior design. Today, she is known for her ability to translate a client’s life into a deeply personal design experience—creating spaces that reflect not just how people live, but who they are. Christine believes personalized design is an art—one that should feel collected, meaningful, and livable, never overdone or untouchable. Her work centers around helping clients reimagine their homes to reflect a life well-lived. With a passion for sensory design, she thoughtfully weaves together sight, sound, touch, taste, and smell to create immersive, layered environments. At the heart of her work is a simple intention: to create spaces that feel like a warm hug—welcoming, comforting, and deeply personal.

With an eye toward customization, she often incorporates vintage and sentimental pieces, honoring the history behind each home while elevating its future. Her work has been featured on Freeform and Hulu’s That Thrifting Show with Lara Spencer, Magnolia Network’s Beachfront Bargain Hunt Renovation, and NBC’s George to the Rescue. Cherry Home Designs has also been recognized as a Best of Houzz winner for customer service.

Christine’s partner in life and in business, her husband John Pizzi of Casa Construction & Development, brings nearly four decades of experience in construction, architectural design, and project management. Together, they offer a seamless design-build experience, guiding clients from concept through completion. Their shared mission is simple: to inspire others to live their story.

Check Cherry Home Designs: https://cherryhomedesigns.com/