As we roll into 2026, there’s no better time to get clear on who your personal brand is really meant to serve. This week on Lead With Your Brand, Jayzen Patria kicks off Step 1 of the Lead With Your Brand system, Defining Your Audience, and challenges listeners to stop trying to appeal to everyone and start SuperServing their SuperFans.
Jayzen also continues his conversation with Disney legend and former Imagineer Bob Gurr, the creative force behind some of Disneyland’s most iconic attractions, including Autopia, the Monorail, the Matterhorn Bobsleds, and the Haunted Mansion Doom Buggies. Bob’s story is a living example of how curiosity, competence, persistence, and fearlessness can build a brand that lasts far beyond any single role or title.