Your superpowers are already there. The opportunity is learning how to turn up the volume. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 3: Refining Who You Want to Be and Supersizing Your Superpowers, challenging listeners to move beyond generic descriptors and intentionally elevate what makes their brand distinct, memorable, and impactful.
Jayzen also sits down with Cliff Holtz, President and CEO of the American Red Cross, for his first-ever podcast appearance and a powerful conversation on leadership, trust, authenticity, and stewarding one of the most respected brands in the world. From defining what your brand is and what it is not, to knowing when to shift gears while staying true to your values, this episode is all about showing up with clarity, humanity, and unmistakable impact.