A strong personal brand is not built on vague adjectives, it is built on clear declarations. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 3: Refining Who You Want to Be and Building Your Brand Foundation, challenging listeners to move beyond words like “strategic” or “collaborative” and define what they believe, what they promise, and why they should be chosen.
Jayzen also sits down with Kalia Waits-Smith, VP of Employee Communications and Engagement at Freshworks, for an energizing conversation about storytelling, authenticity, reinvention, and filling your career toolbox. Kalia’s journey across television, nonprofit work, tech, and executive leadership is a powerful reminder that the strongest brands are not corporate clones — they are distinct, intentional, and rooted in a story only you can tell.