The Podcast

Are you ready to Lead With Your Brand™ to your next career breakthrough?

Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.

Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough. 

Season 7, Episode 11: How to Turn Your Network Into a Career Advantage with Guest, Andrew Turner, Employee Engagement Director, Diageo North America

Your network is more than a contact list, it is one of the most powerful amplifiers of your career brand. But if you are only staying connected to the people closest to you, most like you, or easiest to reach, your professional world may be smaller than you think.

This week on the Lead With Your Brand Podcast, Jayzen Patria shares how to keep your network alive with intention, break through self-similarity and proximity bias, and use simple tools like AIR (Advice, Insights, and Recommendations) to reconnect authentically. Jayzen is joined by Andrew Turner of Diageo North America for a powerful conversation on storytelling, culture, and building connection inside major organizations.

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Season 7, Episode 10: From Imposter Syndrome to AI Success with Guest Anya Cheng, Founder and CEO of Taelor

What if the thing standing between you and your next career breakthrough is not the market, the role, or the timing, but a belief you have outgrown? This week on Lead With Your Brand, Jayzen Patria challenges listeners to examine the mindset behind their career strategy and identify the self-limiting beliefs that may be quietly holding them back.

Jayzen also sits down with Anya Cheng, Founder and CEO of Taelor, whose journey from arriving in the U.S. with no network to building a venture-backed AI fashion platform is a masterclass in creating opportunity, owning what makes you distinct, and showing up with confidence. This episode is all about rewriting the beliefs that no longer serve you and building from the strengths that make your brand stand out.

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Season 7, Episode 9: Finding the Opportunity in the Storm with Guest, Christine Escribano, Owner & Chief Design Officer, Cherry Home Designs LLC

When everything around you is shifting …your company, your industry, even your role…it can feel safer to wait for clarity. But this week on Lead With Your Brand, Jayzen Patria makes the case that uncertainty is exactly when you need to move, create value, and “find a hole and fill it.”

Jayzen also sits down with Christine Escribano, Founder and Chief Design Officer of Cherry Home Designs, whose bold pivot from 30 years in media leadership to creative entrepreneurship brings that lesson to life. Her story is a powerful reminder that your next chapter does not require a perfect plan, just the courage to take the next intentional step.

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Season 7, Episode 8: Be Your Own CMO with Guest, Matt Brooks, VP and Head of Enterprise Data and Technology Solutions, Nationwide Mutual Insurance Company

Great work matters. But, if no one sees it, hears about it, or can connect it back to your value, it can only take you so far. This week on Lead With Your Brand, Jayzen Patria wraps up his five-step framework with Step 5: Be Your Own Chief Marketing Officer, challenging listeners to take ownership of how their brand shows up across every professional touchpoint.

Jayzen also sits down with Matt Brooks, VP of Enterprise Data Tech and Solutions at Nationwide, for a powerful conversation on data, AI, leadership, and building technology that serves people. From treating AI as a thought partner to raising your hand when opportunity calls, Matt’s story is a reminder that visibility, curiosity, and purpose are all essential parts of building a career brand that moves forward.

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Season 7, Episode 7: How to Build Your SingatureStyle with Guest,Malinda Sanna, Founder and CEO, LookLook

Your personal brand is not just what you say it is, it is the consistent experience people have when they see your work, hear your ideas, and interact with you. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 4: Keeping Up Your Image and Shaping Your Signature Style, challenging listeners to turn their brand DNA into a repeatable formula that makes their work unmistakably theirs.

Jayzen also sits down with Melinda Sanna, CEO and Founder of LookLook, for a dynamic conversation on consumer insights, luxury brands, entrepreneurship, and the power of curiosity. From building a seven-figure business to creating high-touch research communities like Luxuryverse and Beautyverse, Melinda’s story is a reminder that the strongest brands do not blend in. They apply a clear point of view, solve real problems, and show up consistently.

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Season 7, Episode 6: Fan Favorite : How to Build Your Career Audience with Guest, Emily Chang Chief Commercial Officer, CHAGEE

Women’s History Month is a powerful reminder to celebrate the leaders who are shaping industries, building communities, and redefining what impact looks like. This week on Lead With Your Brand, Jayzen Patria revisits a fan-favorite conversation with Emily Chang, Chief Commercial Officer of CHAGEE and best-selling author of The Spare Room, whose career has spanned global leadership roles at P&G, Apple, Starbucks, and beyond.

Jayzen also breaks down Step 1 of the Lead With Your Brand! System: Define Your Audience. Because your personal brand is not about trying to be everything to everyone, it is about knowing who you serve, understanding what they need, and delivering value with intention. This episode is a reminder that the strongest brands do not speak to everyone; they super serve the people who matter most.

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Season 7, Episode 5: How to Build Your Brand Foundation with Guest, Kalia Waits-Smith, VP, Employee Communications and Engagement, Freshworks

A strong personal brand is not built on vague adjectives, it is built on clear declarations. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 3: Refining Who You Want to Be and Building Your Brand Foundation, challenging listeners to move beyond words like “strategic” or “collaborative” and define what they believe, what they promise, and why they should be chosen.

Jayzen also sits down with Kalia Waits-Smith, VP of Employee Communications and Engagement at Freshworks, for an energizing conversation about storytelling, authenticity, reinvention, and filling your career toolbox. Kalia’s journey across television, nonprofit work, tech, and executive leadership is a powerful reminder that the strongest brands are not corporate clones — they are distinct, intentional, and rooted in a story only you can tell.

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Season 7, Episode 4: How to SuperSize Your SuperPowers with Guest, Cliff Holtz, President & Chief Executive Officer, American Red Cross

Your superpowers are already there. The opportunity is learning how to turn up the volume. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 3: Refining Who You Want to Be and Supersizing Your Superpowers, challenging listeners to move beyond generic descriptors and intentionally elevate what makes their brand distinct, memorable, and impactful.

Jayzen also sits down with Cliff Holtz, President and CEO of the American Red Cross, for his first-ever podcast appearance and a powerful conversation on leadership, trust, authenticity, and stewarding one of the most respected brands in the world. From defining what your brand is and what it is not, to knowing when to shift gears while staying true to your values, this episode is all about showing up with clarity, humanity, and unmistakable impact.

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S7 Ep 3: How to Make Your Personal Brand Uniquely You with Guest, Dave Karger, TCM Host & Author

In a workplace full of disruption, visibility without clarity is just noise. This week on Lead With Your Brand, Jayzen Patria continues his five-step framework with Step 2: Knowing What You Stand For, challenging listeners to define the brand DNA that shapes how they operate, how they show up under pressure, and how others experience their value over time.

In celebration of the Oscars, Jayzen also sits down with Dave Karger, TCM host, author, and one of the most trusted voices in film and awards-season coverage. Dave’s career is a masterclass in clarity, credibility, and consistency, proving that the strongest personal brands are not always the loudest; they are the ones people trust, remember, and rely on.

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Season 7, Episode 2: How to Define Your Career's Target Audience with Guest, Bob Gurr, Legendary Disney Imagineer

As we roll into 2026, there’s no better time to get clear on who your personal brand is really meant to serve. This week on Lead With Your Brand, Jayzen Patria kicks off Step 1 of the Lead With Your Brand system, Defining Your Audience, and challenges listeners to stop trying to appeal to everyone and start SuperServing their SuperFans.

Jayzen also continues his conversation with Disney legend and former Imagineer Bob Gurr, the creative force behind some of Disneyland’s most iconic attractions, including Autopia, the Monorail, the Matterhorn Bobsleds, and the Haunted Mansion Doom Buggies. Bob’s story is a living example of how curiosity, competence, persistence, and fearlessness can build a brand that lasts far beyond any single role or title.

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Season 7, Episode 1: How to Build Your Personal Brand with Guest, Bob Gurr, Legendary Disney Imagineer

Happy New Year and welcome to Season 7 of Lead With Your Brand! This week, Jayzen Patria kicks off the new season with a powerful message for 2026: in a workplace shaped by AI, disruption, economic uncertainty, and shifting corporate priorities, your personal brand is no longer optional, it is how you stay relevant, trusted, and in demand.

Jayzen also welcomes one of his personal heroes, Disney legend and former Imagineer Bob Gurr, the creative force behind iconic attractions like Autopia, the Disneyland Monorail, the Matterhorn Bobsleds, and the Haunted Mansion Doom Buggies. Bob’s extraordinary career is a living example of what Jayzen teaches: competence, curiosity, persistence, and fearlessness build a brand that lasts far beyond any title.

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Season 6, Episode 25: 2025 Reflection and Reharge with Jayzen and His Guests

As 2025 comes to a close, Lead With Your Brand is looking back at a transformative year and ahead to what it will take to grow, adapt, and stand out in 2026. In this special year-end episode, Jayzen Patria shares powerful career and personal brand insights on leadership, curiosity, authenticity, knowing your value, and finding the opportunities others may overlook.

Jayzen also revisits standout advice from some of the podcast’s most memorable guests, including John Pagano, Gina Woods, Liz Randall, Tina Shaw, Jennifer Kaplan, Victoria Boston, Brett Lemick, Iva Chen, and Emily Chang. From “find a hole and fill it” to defining your own winning formula, this episode is a reset, reflection, and playbook for stepping into the new year with clarity, confidence, and momentum.

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Season 6, Episode 24: Changing the Narrative : Georgia Fort : Founder of BLCK Press & President of the Center for Broadcast Journalism

What does holiday decor have to do with your personal brand? More than you might think. This week on Lead With Your Brand, Jayzen Patria invites listeners to look at the signals we send every day through our choices, presence, energy, meetings, messages, and visibility, and reminds us that nothing meaningful is accidental.

Jayzen also sits down with Georgia Fort, independent journalist, founder of Black Press, and president of the Center for Broadcast Journalism, for a powerful conversation about storytelling, disruption, mission, and impact. From designing your brand with intention to changing how underreported stories are told, this episode is a reminder that your career, like your home, should not drift by default, it should be designed with purpose.

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